As the leading grocery delivery service in North America, Instacart connects customers with personal shoppers who handpick items from local stores. Offering items from over 1400 retail partners across the United States and Canada, customers can enjoy same-day delivery or pickup, all conveniently through their mobile devices or computers.
INSTACART | FALL 2023
Creative Team
Kevin Byrd, Creative Director
Jessica Guy, Creative Concept
James McCue, Lead Writer
Tiffany Terra, Art Director/Lead Designer
Evergreen Pets Campaign
With the aim of broadening its reach beyond the realm of grocery delivery, Instacart embarked on a strategic initiative to amplify its brand presence through an engaging evergreen campaign centered around pet products. This initiative sought to highlight the availability of pet essentials at national retail partners, showcasing Instacart's commitment to meeting diverse consumer needs and enhancing the overall shopping experience.
In the dual role of Art Director and Lead Designer, I took the reins on all things creative for this project. I developed all paid channel creative, app store and in-app concepts and imagery as well as print and email campaign assets. Additionally, I handled storyboard creation and directed external agency partners in producing fresh video assets across various channels.
Channels
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Rakutan and more
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App Screenshots, Today Tab and other event features
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Dedicated banner, email and push notifications
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Nationwide mailer with unique messaging and promo
With the ultimate goal being brand awareness, we saw a 5% lift in engagement rate on paid channels during the lifespan of this campaign, showing some elevated interest in pet-specific retailers and products.
The direct mail promotion also saw a 30% elevated usage rate as compared to our control.
Campaign Results