As the leading grocery delivery service in North America, Instacart connects customers with personal shoppers who handpick items from local stores. Offering items from over 1400 retail partners across the United States and Canada, customers can enjoy same-day delivery or pickup, all conveniently through their mobile devices or computers.

INSTACART | WINTER 2023

Creative Team
Taylor Erin, Creative Director
Jessica Guy, Creative Concept
Megan Touhy, Lead Writer
Tiffany Terra, Lead Designer

Instacart, The Holiday Rescue App

For the 2023 holiday season Instacart launched it’s most extensive holiday campaign to-date. The campaign ran for seven weeks in the United States and Canada, and features various messaging extensions, from hosting family and giving the ultimate presents to preparing for a New Year’s Eve party, with Instacart portrayed as the one-stop destination that can meet every seasonal need.

As the Lead Designer and Art Director for Paid Marketing on this project, I developed concepts and shared out key visuals and style guides to the larger design team (a total of 6 on this project) to ensure a cohesive, high-quality end result. As the team’s expert in performance optimization, I also worked directly on testing structure and design for Paid Social, Google UAC, Reddit and our Affiliate networks.