As the leading grocery delivery service in North America, Instacart connects customers with personal shoppers who handpick items from local stores. Offering items from over 1400 retail partners across the United States and Canada, customers can enjoy same-day delivery or pickup, all conveniently through their mobile devices or computers.
INSTACART | 2021-2023
Creative Team
Tiffany Terra, Art Director
Sofia Perez, Copy Lead
Instacart Shopper Marketing
Coming soon.
Channels
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Rakutan and more
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App Screenshots, Today Tab and other event features
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Dedicated banner, email and push notifications
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Nationwide mailer with unique messaging and promo
With the ultimate goal being brand awareness, we saw a 5% lift in engagement rate on paid channels during the lifespan of this campaign, showing some elevated interest in pet-specific retailers and products.
The direct mail promotion also saw a 30% elevated usage rate as compared to our control.
Campaign Results